Quantcast
Channel: MWD – MWD's Insights blog
Viewing all articles
Browse latest Browse all 73

Introducing The Advisor

0
0

We can debate the rights and wrongs of whether organisations should employ Chief Digital Officers or whether there should be such a thing as a ‘digital strategy’, but I sincerely hope that in 2016 nobody will argue that digital technologies are now starting to have very widespread impacts on the ways that individuals, teams, organisations and even whole supply chains work.

Many of the ‘new’ expressions of Internet technologies focused on application delivery (cloud platforms), application access (smartphones and tablets, with their app stores), conversation and collaboration (social platforms), instrumented infrastructure and products (IoT) – and so on – have all become mainstream considerations. Although they’re impacting the edges of our organisations already, there are more waves of impact and change coming.

At MWD Advisors we’ve been digging into these issues for the past couple of years, but much of our core research work has remained separate (and, I hate to say it, somewhat siloed). Now, though, that’s changing.

Over the past 3 months we’ve been working as one integrated research team, building up a picture of how digital technology changes work. Most of this has been done behind the scenes (apart from brief dispatches like this and this that provide an overview of our new research framework), but very soon we’ll be bringing this all very much into the open.

In the coming days, we’re launching The Advisor – a completely redesigned and reimplemented website that makes it easy to explore and engage with our new, integrated research program on any device.

Here’s a screenshot of how things will look (some small details may still change).

tfl3

You can think of The Advisor as an online journal, in the same way that HBR is. Its mission is to show you how digital technology changes work:

  • We’ll explore how digital technologies can be used to reinvent operations, drive employee engagement, create improved customer (and other external) experiences, and enable new kinds of products and business platforms.
  • We’ll track technology developments and analyse vendors’ offerings, and we’ll also publish in-depth case studies, interviews with pioneers and survey/benchmark studies.

The Advisor will publish a mixture of commentary pieces from our analyst team (free to all), free research articles (free if you register) and premium research articles (accessible with a monthly subscription). Organisations can purchase Corporate Subscriptions, too.

We’re migrating existing mwdadvisors.com accounts to The Advisor, so if you already have a membership account for our current site, your existing account details will continue work unchanged. And if your organisation has an existing team-based or enterprise subscription, that license will also be automatically carried forward. Almost all the research we’ve published in the past three years has a place in our new research program, so we’re not starting from scratch!

Our goal is to make The Advisor the best online resource out there for anyone developing strategies around the future of work. We’re looking forward to launch and we can’t wait to show you more.

One last note: in parallel with designing The Advisor as a new, more open and engaging front-end for our research program, we’re also making our research program design process (the ‘back end’) more open. We’ve launched an open ideas site to get thoughts and feedback from our community regarding popular research topics and we’d love your input… if you have an opinion or a priority need, let us know!


Viewing all articles
Browse latest Browse all 73

Latest Images

Trending Articles





Latest Images